A trademark used to identify a service rather than a product is known as what?

A trademark used to identify a service rather than a product is known as what?

• A. Brand service
• B. Service Mark (SM)
• C. Service logo
• D. Trademark for services

Answer: (B)

A service mark is the term for a trademark used to identify a service rather than a product. It works the same way as a standard trademark, but it applies to services—signaling the source and quality of the service rather than a tangible good. The abbreviation SM is commonly used, though the full term is often written as “service mark.” Other phrasing like “service logo,” “brand service,” or “trademark for services” isn’t the established legal term, even though it describes the idea.

A service mark is the term for a trademark used to identify a service rather than a product. It works the same way as a standard trademark, but it applies to services—signaling the source and quality of the service rather than a tangible good. The abbreviation SM is commonly used, though the full term is often written as “service mark.” Other phrasing like “service logo,” “brand service,” or “trademark for services” isn’t the established legal term, even though it describes the idea.