The last to adopt an innovation.

The last to adopt an innovation.

• A. Early adopters
• B. Laggards
• C. Late majority
• D. Innovators

Answer: (B)

The idea being tested is the order in which groups adopt new ideas, identifying who tends to be last. In diffusion of innovations, adoption happens in stages: innovators first, followed by early adopters, then the early majority, the late majority, and finally laggards. Laggards are the last to adopt because they are typically resistant to change, rely on traditional methods, and may have limited access to information or resources. They tend to adopt only when the old way becomes untenable or when adoption among their social circle makes it unavoidable. That makes the statement about the last to adopt an innovation a perfect fit for laggards, so the correct choice is the group known as laggards. The other groups are earlier in the process: innovators are first, early adopters come soon after, and the late majority adopts after the majority has already begun to shift.

The idea being tested is the order in which groups adopt new ideas, identifying who tends to be last. In diffusion of innovations, adoption happens in stages: innovators first, followed by early adopters, then the early majority, the late majority, and finally laggards. Laggards are the last to adopt because they are typically resistant to change, rely on traditional methods, and may have limited access to information or resources. They tend to adopt only when the old way becomes untenable or when adoption among their social circle makes it unavoidable. That makes the statement about the last to adopt an innovation a perfect fit for laggards, so the correct choice is the group known as laggards. The other groups are earlier in the process: innovators are first, early adopters come soon after, and the late majority adopts after the majority has already begun to shift.